Photo Courtesy of ADA/Warner Music Group
The 2010s was one of the greatest eras that music has ever seen, where bubbly pop reigned supreme and the music at nightclubs peaked in quality. Though I will listen to virtually any kind of music, I’m a sucker for anything with an infectious, danceable groove and a catchy melody. While not technically a 2010s-era pop duo, Club Eat’s single “Bubblegum” takes me back to those glory days. “Bubblegum” is an electronic pop song with wistful lyrics that capture the feeling of being used through the metaphor of chewed-up bubblegum. Cloaked in synth and saturated in glitter, the track pulsates with its relentlessly upbeat groove.
Club Eat is composed of two members: Ren G, vocalist and DJ, and Chicken, a music producer who’s worked with artists like Isabella Lovestory. These independent artists came together to pool their individual talents and create something bigger than the both of them. The duo began to perform across New York, ingratiating themselves with its seductive and bustling nightlife and making a name for themselves in the underground hyperpop scene. Club Eat released their first single, “No Sex,” toward the end of 2020 and has since gone on to release seven singles and four EPs with a full-length debut album called “Start” coming May 12.
The music video for “Bubblegum” perfectly captures the appeal of Club Eat, filming the duo energetically singing and dancing at a house party while their friends dance and sway to the music. The partygoers do everything from dancing with Ren G to sucking helium from the decorative balloons — and somehow, through these ongoing antics, viewers find themselves pulled into the infectious nightlife energy.
Despite only entering the scene in late 2020, Club Eat’s internet presence and fanbase has grown rapidly with every new release. They’re making immense headway that I believe is well deserved.
Club Eat’s earlier tracks, such as “Lucky” and “Powder,” perfectly encapsulate the frenetic and infectious energy of hyperpop with their relentless four-on-the-floor beats and synthetic cacophony. “Bubblegum,” however, embodies a glittery and powerful pop sound that, while slightly more relaxed in tempo, still keeps the party going. The single was released shortly after Ren G started spreading the word about their first album’s upcoming release in an interview with Interview Magazine: “I think with this new project, people will hear a different side of us that doesn’t live in [electroclash, a genre that is the combination of synth-wave pop, electronic dance pop, and techno music according to Susan Carpenter of the LA Times] anymore.”
Author: Jennifer Collier (She/They)
Copy Editors: Min Kim (They/Them), Bella (She/They)