Performative Pride, Capitalism and Conservative Hate: The Downfall of the Target Pride Collection

“What do you mean they’re out of stock in all sizes? I’m wearing it,” I grumbled from the confines of a Target fitting room. My girlfriend was trying to find me a different size of the bright green Pride jumpsuit that has circulated TikTok, but, as we looked for more of the Pride collection items in different sizes, it became evident that many weren’t available online for pickup, delivery or shipping, despite being available in very small quantities in Westwood’s City Target.